A few months ago the people over at USBéton asked us to create a full CGI 3D animation to promote their unique and hand crafted product, made in Berlin.
We had full creative freedom and wanted to build abstract worlds that focus on the most important part of the product — the material.
3D Design & Animation
Béton = Concrete
The name “USBéton” combines the french translation of the word “concrete” with the product itself in a smart way.
To showcase the beauty of the material we decided to work with many close-up shots and to build a contrast by working with colorful backgrounds.