Virtual Versace
#VirtualVersace
My animation for Versace’s social media channels showcases a combination of my abstract style with the beauty of the Versace Frenergy sunglasses.
Luca’s team gave me full creative freedom and wanted me to create an animation influenced by the product, while retaining my own art style.
Studio
Luca Finotti
Creative Direction
Luca Finotti
Service
3D Design & Animation
Art Direction
Linus Zoll
Client
Versace
Animation
Linus Zoll
Stills
To emphasize the brands ideals I went with a luxurious feeling color palette.
The custom typography I used in the video was inspired by the shape of the sunglasses themselves — with the glass front, golden screws and an inner stroke.
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